Moda

9-10 The Esplanade, Cowes was acquired by Moda in early 2021. Fondly remembered as the location of the old Isle of Wight Hotel, it is undoubtedly one of Phillip Island’s most iconic and important locations.

1.0_ Phillip Island

Phillip Island is one of the most popular tourism and leisure destinations in Victoria. It is internationally famous for the Penguin Parade, Grand Prix Circuit and it’s other natural attractions have tremendous tourist appeal. On average it is visited by over 2.5 million people annually. Located directly opposite Cowes beach, 9-10 The Esplanade is the perfect location to enjoy the best Phillip Island has to offer.

To get a taste of Phillip Island, watch the video below.

2.0_ History

Overlooking Cowes Jetty and Cowes Beach, the 8,625 square metre site has a rich history spanning back to the mid 1800’s. From the original hotel built in 1870 to the more recent Tudor style hotel design (built after 1925) it has seen many memorable moments from visits by Hollywood stars (including Fred Astaire, Gregory Peck, Ava Gardner and Tony Perkins for filming of the box office hit, “On the Beach”) to countless local community events, and of course the most recent devastating fire in 2010. 

3.0_ The Vision

A new era. A new icon. We’re busy planning the next chapter of the Isle of Wight. Our goal is to entirely rejuvenate it and return it to the community as a new, much-loved focal point – to be enjoyed by Phillip Island locals, holidaymakers and future generations alike. 

Inspired by the most vibrant Australian seaside resorts and iconic international beach venues, we envision the next chapter to be a diverse, mixed-use precinct which sets a new standard for hospitality and accommodation in Victoria. 

The new vision for the Isle of Wight is being led by Moda, along with a hand-selected group of industry experts, architects and designers to establish a concept design that has been creatively planned and rigorously tested. We are big believers in developing long-lasting, enduring properties, so we are thrilled to have the opportunity to help shape the next chapter of this iconic site.

The below images are preliminary concepts relating to the potential hospitality component:

4.0_ Indicative Timeline

We’re working with some urgency but also taking the required time to evaluate the multitude of opportunities, ensuring whatever we propose will stand the test of time and be an outstanding addition to the region.

The below timeline is indicative only and is subject to change accordance to the town planning, feedback and approvals process:

Late 2021
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Engage project team and establish objectives

Engage experts across town planning, urban context, heritage, operations, headworks, traffic, waste management, landscaping, arboricultural, stormwater and environmentally sustainable design

Collaborate and conceptualise with a hand-selected design team, for preliminary architecture and interior vision

Preliminary design concept, sketches and workshops

Early 2022

——

Design commencement

Operator engagement and selection

Commence council engagement and application process

Mid 2022

——

Further development of design, collaborating and refining an optimal outcome

Town planning to be lodged

Late 2022 Onwards

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Planning approvals and construction

If you wish to stay informed, please fill out the form below and we’ll keep you in the loop as new information comes to hand.

Project Details
In Planning
Developed by Moda

9-10 The Esplanade, Cowes VIC 3922